An on-site experience directed by Ruben Östlund
The shared experience of the cinema is unmatched. But has contemporary scrolling on individual screens hurt audiences’ ability to participate in a collective show? In This Is Cinema! two-time Palme d’Or winning director Ruben Östlund wants to get to the bottom of the behaviors of modern-day cinemagoers. At Göteborg Film Festival 2023 he will challenge the lazed audience of contemporary cinema to create the world’s best cinematic culture.
“Compared to countries like France and the US, the Nordics have a more passive audience culture. Here we hide in our seats, taking less responsibility for the show. For cinematic culture to flourish and reach its full potential, the audience must understand the part they play.”
– Ruben Östlund
During an exclusive screening of Triangle of Sadness at Göteborg Film Festival, director Ruben Östlund will break the fourth wall and step into the movie theater; not only directing the film on the screen, but the audience of the cinema. To be able to carry out the event, Ruben Östlund wants to get to know the audience in the venue. Therefore, in your registration, you must answer a few questions about yourself and your cinema habits in order to be able to buy a ticket.
Date: January 28
Place: Cinema Draken, Göteborg
Time: 12:30
The show lasts for about 3 hours 30 minutes. The film shown as part of the show is the Palme d’Or-winning Triangle of Sadness.
The event may be documented with film and photo on behalf of the film festival.
The project is carried out with the support of Göteborg & Co
Ruben will speak Swedish during the show, but Triangle of Sadness shown during the show has dialogue in English.
In order to carry out the show, we would like to know more about the audience and their cinema habits. Göteborg Film Festival will not save or distribute the answers outside the show. It is fine to adapt your answers in a way that makes you feel comfortable.
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