Rethinking IPs & Formats: A Fluid Future
As audiences change, platforms multiply, and content takes new shapes – the rules of storytelling are shifting in real time. This panel explores how creators, producers, and strategists are rethinking formats and how IP can be designed to move fluidly across platforms and windows. From world-building as a foundation for multi-platform storytelling to audience prototyping in early development, the session explores the creative and commercial models shaping the next generation of content.
Tuesday January 27
09:40 - 10:20
Rethinking IP’s and Formats: A Fluid Future
Draken, Olof Palmes plats 2
Panelists

Victoria Fäh
Manager, IPR LAB at IPR.VC

Gerhard Maier
Artistic Director

Joe Bergan
Media Partnerships Nordics, YouTube
Moderator

Marike Muselaers
Head of International Financing and Co-production, Nordisk Film