Rethinking The Audience
Audiences no longer experience content on a single platform. Stories now move across cinema, streaming, YouTube, and live experiences, reshaping how audiences discover, engage with, and value content. This panel explores how audiovisual formats are adapting to this fragmented landscape. Through case studies, we will examine hybrid models, changing audience behaviour, and what this means for producers, distributors, and financiers seeking to connect with audiences and build real value.
Tuesday January 27
16:45 - 17:30
Rethinking The Audience
Drama Hall, Hotel Draken, Olof Palmes plats 2
Panelists

Niels Alberg
Co-founder & CEO, PUBLIKUM

Arttu Lindeman
Marketing Producer, Solar Films Inc. Oy

Filip Hammarström
Screenwriter, producer & entrepreneur, Art of Stories
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Elma Tataragić
Screenwriter and Competition Programmer, Sarajevo Film Festival
Moderator

Marike Muselaers
Head of International Financing and Co-production, Nordisk Film