How Do We Reach and Engage with Young Audiences?

How can the industry meet the changing expectations of younger audiences? What are the key elements that should be given priority to create engaging and relevant audiovisual content, while also ensuring the long-term viability and attractiveness of the sector?

Meet two of this year’s Nostradamus interviewees Max Malka, Head of Scripted at Endemol Shine Finland, and Sened Dhab, VP Young Adult Drama at France Télévisions, in the latest episode of the EFM Podcast. The episode was developed in collaboration with Göteborg Film Festival’s Nostradamus Project and is hosted by the report author Johanna Koljonen.

The EFM Podcast is produced by the European Film Market, in cooperation with Goethe-Institut and is co-funded by Creative Europe MEDIA.

The podcast is available at the EFM website as well as on all major podcast platforms, e.g. Spotify or Apple Podcasts.