Sara-Vide Ericson is Göteborg Film Festivals poster artist in 2027
Her gigantic, figurative, cinematic oil paintings have earned her international recognition. Sara-Vide Ericson will be the poster artist for next year’s major 50th anniversary edition of the Göteborg Film Festival.
“It feels absolutely wonderful. Finally, you asked me!” says Sara-Vide Ericson about being given the assignment.
Sara-Vide Ericson studied at the Royal Institute of Art in Stockholm and is one of the leading painters in contemporary Nordic art. She has exhibited at prestigious cultural institutions both in Sweden and internationally. She is currently presenting her exhibition DRIFT at Liljevalchs in Stockholm.
As the festival’s poster artist, she has been commissioned to select a work connected to the 2027 years Focus: Forever Young, which will feature on the festival catalogue. Sara-Vide Ericson herself believes that the secret to staying young for a long time has something to do with healthy smoking habits.
“I wonder if it’s about vaping instead of smoking Marlboro Lights,” she says.
Through her paintings, she explores themes such as bodily memories and personal experiences. Her works often depict staged scenes set in the natural landscapes of her home region of Hälsingland. Cinema is a major source of inspiration for Sara-Vide Ericson, particularly the way a director can imbue images with meaning through what happens beyond the screen.
“That’s what I find exciting about painting: being able to charge something that looks quite banal with things that aren’t visible.”
On December 4 at 4 pm, Sara-Vide Ericson will unveil the festival poster at Hagabion in Gothenburg.
Text: Alfred Larsson