UP 4: New Talents, New Audiences

In this Nordic Film Market session, emerging Norwegian creators present concrete audience-driven methods developed within their projects.

UP 4 is part of the Norwegian Film Institute’s talent initiative UP, focusing on how filmmakers can reach, understand, and engage new audiences. Three projects are presented, each demonstrating bespoke approaches to audience work in film and series:

• A Shadow over Grimsby – Carl Georg Rødsten (writer/director), Øyvind Lierhagen Eriksen (producer)
• Guests – Linn Sunniva Høglund (writer) Ragna Midtgard (producer)
• The Roadtrip – John Gunnar Edvinsen (writer) Nora Ibrahimi (producer)

UP 4 is a talent development programme created in collaboration by the Norwegian Film Institute, Talent Norge, and Norsk Tipping.