https://www.youtube.com/watch?v=sjPvC-eq6tY

During Göteborg Film Festival 2018 the 5th Nostradamus Report – titled Do or Die? – was presented. It takes on the topics of whether the film industry as we know it will survive, and what European film makers, financiers and exhibitors need to do to compete with the global majors and remain a cultural force.

The Nostradamus Project is run by Göteborg Film Festival and aims to sketch out the future of the screen industries 3-5 years from now, through interviews with industry experts and research. The annual report is written by Johanna Koljonen.

Interviewed in this year’s report are: Nadira Azermai, CEO, ScriptBook; Walter Iuzzolino, Co-founder, Walter Presents; Ivar Køhn, Head of Drama, NRK; Claus Ladegaard, CEO, Danish Film Institute; Marike Muselaers, Co-CEO, Lumière Group; Marie Nilsson, CEO, Mediavision; Edith Sepp, CEO, Estonian Film Institute and Patrick von Sychowski, editor, Celluloid Junkie.

Johanna Koljonen, writer of the Nostradamus Report, said:
– This year’s title reflects this thrilling moment of risk and opportunity faced by the film industry in particular. Cinemas are doing well, but their cultural role is shifting, and a majority of films are consumed in the home as they have been for decades. But now those later windows are all changing, technologically and more importantly in audience behavior. Monetising audience attention in the value chain, reaching especially the younger audiences who don’t respond to advertising, and remaining relevant in the content all requires shifts in attitudes and business models. That has to happen now, and especially European filmmaking with its slow-moving structures really needs to become proactive to stay connected to the audiences.

– We also take a follow-up look on gender equality in front of and behind the cinema as well as in executive positions in the industry. This connects to the more structural issues in that very homogenous leadership is less likely to have a broad understanding of changes out in the world.

At the seminar today, Johanna Koljonen presented the report and discussed it with panelists Thomas Gammeltoft, CEO, Copenhagen Film Fund; Wendy Mitchell, journalist; Edith Sepp, CEO, Estonian Film Institute and Marike Muselaers, Co-CEO, Lumière Group.