Engagement First: Audience Design and Marketing

A multi-experienced panel from diverse fields, share how they analyze audience behaviors and incorporate audience design in early development – and why you should too. Discover how this paves the way for effective leadership, diverse demographic engagement, and ultimately greater success in reaching and resonating with target audiences.  

Panelists include:  Emmanuelle Bouilhaguet, Managing Director, The Originals Production; Meg Thomson, EVP Worldwide Content, Globalgate Entertainment and Andrew McIntyre; Director, Morris Hargreaves McIntyre (MHM); Samya Hafsaoui, Filmmaker, Journalist and Content Creator.

In collaboration with European Writers Club and Swedish Institute.

Panelists

Emmanuelle Bouilhaguet

General Manager, The Originals

Meg Thomson

EVP Worldwide Content, Globalgate Entertainment

Andrew Mcintyre

Director, Morris Hargreaves McIntyre (MHM)

Samya Hafsaoui

Filmmaker, Journalist & Content Creator