Engagement First: Audience Design and Marketing

A multi-experienced panel from diverse fields, share how they analyze audience behaviors and incorporate audience design in early development – and why you should too. Discover how this paves the way for effective leadership, diverse demographic engagement, and ultimately greater success in reaching and resonating with target audiences.

Panelists include:  Emmanuelle Bouilhaguet, Managing Director, The Originals Production; Meg Thomson, EVP Worldwide Content, Globalgate Entertainment and Andrew McIntyre; Director, Morris Hargreaves McIntyre (MHM); Samya Hafsaoui, Filmmaker, Journalist and Content Creator.