In collaboration with the European Film Market, we present the EFM Industry Insights episode Generation Alpha’s Influence: Children’s Content as a Keystone for the Future, which delves into the crucial role of children’s films in tackling industry challenges and captivating Generation Alpha. With fresh insights from the NoJSe report unveiled at Berlinale 2024, join media analyst Johanna Koljonen, Buster Film Festival’s Head of Program Mariella Harpelunde Jensen, and acclaimed producer and director Linda Hambäck as they dissect the evolving landscape of children’s cinema.

The episode is a collaboration between European Film Market’s Podcast and Göteborg Film Festival’s Nostradamus initiative.